sCoolApp
Financial literacy for children is a persistent issue in Georgia. Traditional teaching methods fail to engage them, leading to low interest and poor retention.
Bank Of Georgia
Key issues
Complexity of banking
Absence of kid-friendly banking apps, with traditional services being complex and unappealing.
Lack of financial education
Low financial literacy rates among youth in Georgia, with no integrated solutions combining education, rewards, and daily banking.
Approach
The approach used gamification, embedding financial lessons into a story-driven game to make learning playful and engaging.
Features like custom avatars and progressive missions kept kids curious and encouraged ongoing participation.
Solution
Redberry
Features
Custom Avatars
Users create and customize characters, including options like the Georgian national football team uniform for added creativity.
Missions and Quests
80 tasks with quick questions on finance and logic; completing them unlocks "Reveal windows" with character stories explaining concepts like budgeting.
In-Game Currency and Progression
Collect "glitters" to unlock new chapters and story developments in a vibrant, animated archive.
Engaging Storytelling
This solution blends storytelling, illustrations, and interactive elements to make banking app usage dynamic and educational.
Outcome
The gamification campaign drove significant growth, garnered more than 1 million TikTok views, and expanded the related Facebook group.
Key Metrics
80% Engagement
Over 80% of monthly active users completed at least one mission.
Awards
Silver for Illustration, Bronze for Gaming-Led Brand Experience, and a shortlist in Ukrainian Creative Stories for Art Direction.
63.1% MAU growth
Monthly active users increased by 63.1%, reflecting strong adoption and interest.