I led the UX/UI design for Vestit, a social investment app enabling users to discover and invest in companies with friends and family.
Most investment apps feel isolated and impersonal. This disconnects users from the collective wisdom and excitement of group investing, resulting in lower engagement and fewer collaborative decisions.
Key issues
Solitary Investing Experience
Most platforms lack social integration, preventing users from sharing insights or pooling resources with trusted networks.
Complexity for Casual Users
Overly technical interfaces deter non-experts from participating in group-based investments.
Approach
I merged social features with fintech to build an intuitive, engaging platform. The design is simple, interactive, and community-driven, inspired by social apps but with secure investment tools.
My process relied on user research, clean visuals, and quick prototyping to make investing easy and enjoyable.
Solution
Vestit makes investing social and collaborative. Users can explore opportunities, join investment groups, and work together in real time.
The app’s clean, modern interface and vibrant accents boost both usability and visual appeal.
Features
Discovery and Investment
Browse and invest in curated companies and startups, with personalized recommendations based on interests.
Group Creation and Invites
Users can create custom investment groups, invite friends and family, and manage shared portfolios.
Social Sharing and Discussion
Real-time chat for discussing investments, sharing updates, and building community around financial goals.
User-Friendly Tools
Intuitive dashboards for tracking progress, with secure, easy-to-navigate flows for contributions and withdrawals.
Outcome
The Vestit received positive feedback, highlighting its innovative blend of social and financial elements.
It demonstrates potential for high user retention through community-driven engagement.