sCoolApp
Financial literacy remains a major challenge in Georgia, where even adults struggle with concepts like saving, budgeting, and responsible spending.
Traditional education methods fail to engage children, leading to low interest and retention in financial topics.
Bank Of Georgia
Key issues
Complexity of banking
Absence of kid-friendly banking apps, with traditional services being complex and unappealing.
Lack of financial education
Low financial literacy rates among youth in Georgia, with no integrated solutions combining education, rewards, and daily banking.
Approach
The approach focused on gamification, leveraging psychological insights that children learn best through play. By embedding financial lessons into a narrative-driven game, the strategy aimed to spark curiosity, encourage repeated interactions, and seamlessly integrate education with entertainment.
This included custom avatars, progressive missions, and extend the learning experience.
Solution
Redberry
Features
Custom Avatars
Users create and customize characters, including options like the Georgian national football team uniform for added creativity.
Missions and Quests
80 tasks with quick questions on finance and logic; completing them unlocks "Reveal windows" with character stories explaining concepts like budgeting.
In-Game Currency and Progression
Collect "glitters" to unlock new chapters and story developments in a vibrant, animated archive.
Engaging Storytelling
This solution blends storytelling, illustrations, and interactive elements to make banking app usage dynamic and educational.
Outcome
The gamification campaign drove significant growth, garnered more than 1 million TikTok views, and expanded the related Facebook group.
Key Metrics
80% Engagement
Over 80% of monthly active users completed at least one mission.
Awards
Silver for Illustration, Bronze for Gaming-Led Brand Experience, and a shortlist in Ukrainian Creative Stories for Art Direction.
63.1% MAU growth
Monthly active users increased by 63.1%, reflecting strong adoption and interest.
Beka Tsintsadze
Product Designer