As Product Designer, I led the UX/UI design for Vestit, a community investment app that enables users to discover and invest in companies and startups alongside friends and family, fostering social connections through shared financial decisions.
Traditional investment apps often operate in isolation, making the process feel impersonal and disconnected.
Users miss out on the benefits of collective wisdom and excitement when investing in promising companies or startups, leading to lower engagement and missed opportunities for collaborative decision-making.
Key issues
Solitary Investing Experience
Most platforms lack social integration, preventing users from sharing insights or pooling resources with trusted networks.
Complexity for Casual Users
Overly technical interfaces deter non-experts from participating in group-based investments.
Approach
I focused on blending social networking elements with fintech to create an intuitive, engaging platform.
The design prioritized simplicity, real-time interaction, and community-building tools, drawing from user-friendly social apps while ensuring secure investment functionalities.
Development involved user research, ideation around clean visuals, and iterative prototyping to make investing feel accessible and fun.
Solution
Vestit turns investing into a social adventure, allowing users to explore opportunities, form investment groups, and collaborate in real-time.
The app features a modern, clean interface with vibrant elements to enhance usability and appeal.
Features
Discovery and Investment
Browse and invest in curated companies and startups, with personalized recommendations based on interests.
Group Creation and Invites
Users can create custom investment groups, invite friends and family, and manage shared portfolios.
Social Sharing and Discussion
Real-time chat for discussing investments, sharing updates, and building community around financial goals.
User-Friendly Tools
Intuitive dashboards for tracking progress, with secure, easy-to-navigate flows for contributions and withdrawals.
Outcome
The Vestit received positive feedback, highlighting its innovative blend of social and financial elements.
It demonstrates potential for high user retention through community-driven engagement.
Beka Tsintsadze
Product Designer